Websites are the hub of online businesses; but it is now considered the virtual representation of the company whether the company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a good design comes in.
Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because of first impressions matter.
Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute “quick fix”, you are literally shouting to your visitors that you are not professional and you do not care for quality.
On the other hand, if your website is really top luxe style posh looking website, you are then giving your visitors the perception that you are expensive, which is fine if you are an expensive brand.
If you have a great looking, easy to use website, with meticulous attention to detail, this shows you care about professionalism, you are organised, focused and you really mean business.
Everything your business does should be well designed, not just your website. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business. Once again, think of the “salesperson dressed shabbily” analogy, and you will get our point.