Your website is where your business resides — it’s like the headquarter of an offline company and the ONLY office for online businesses. Hence, it is important to practice good design principles to make sure your website reaches out to the maximum number of visitors and sells and converts as many people as possible.
Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.
Reduce the number of images on your website. If they are a large file size it can make your website load slowly. Slow loading websites make for poor conversions, as people get impatient and leave the website. If you think any image is essential on your website, make sure you optimise them using image editing programs so that they have a minimum file size.
Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into separate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.
Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.
Make sure your website is awesome on mobile devices, phones and tablets, because many people will visit you that way and the way your website looks on your compute is NOT how it will look on your mobile device, and Google may derank you if your website is not mobile friendly.