Anyone who has been in online marketing knows that the lifeblood of a business is the traffic of the website. More visitors equal more sales. However, here are some ways that you can tweak your website to improve sales without the need of simply “more traffic”.

The first method is to blend your personal touch in your sales message. Nobody wants to be sold by a total stranger, but many people will buy what their close friends recommend to them, especially on social media. If you can convince your audience that you are a personal friend who has their best interest at heart, they are more likely to buy your products. Remember to speak to the individual in your sales letter, not to your whole audience.

The second method is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments (but mostly good!); that way prospects will be really convinced that these testimonials are real. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.

Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people respond to images more than words.

Offer quality bonuses to accompany your product or service. When you offer bonuses (eg. a special discount or upgrade) that complements your product or service, your buyers will feel it’s a good deal more than others received, and it would be stupid not to buy now. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.

Lastly, ask for the sale! Many people who entice prospects with the benefits of their product or service, sell to them with stories of how it solves problems, and even offer popular bonuses but then forget to ask for the sale. Give a clear instruction on how to buy your product or book your service (e.g. “click the button to buy now!”).

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