No matter how brilliant your website design is, if it is hard to reach the content of your website then your website is as useful as an empty shell. Your prospects and customers need to be able to easily navigate your website in order to feel good about your products and services.
In the industry, we call this the “User Experience” (aka UX) and it refers to the website overall design and process of using your website. How you create a website that provides a quality experience for the website user including aspects of the website like branding, design, usability and function.
So here are some tips to improve the usability of your website to ensure it serves its functions optimally.
The first tip is to make sure the typography of your content is suitable. If you have large blocks of text, make sure you space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, make sure the font size of your text is big enough to read easily. Some sites have 10-pixel-tall text in Verdana font; while that may look neat and tidy, you have to really strain your eyes to read the actual text. We love Roboto, Helvetica, Arial and Raleway for website text.
Make it easy for visitors to find content that they want on your website. If you have thousands of articles on your site and a certain visitor wants to find one single article from that pile, you have to provide a feasible means to enable visitors to do that without hassle. Provide a feature making it easy for your visitors to use your website with ease.
Ensure that your website loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn’t load completely within 15 seconds, so make sure the crème de la crème of your website is delivered to the visitors in the fastest time possible to retain their attention.
Lastly, test each and every link on your website before it goes online – AND – check it on mobile devices too – manually, page by page. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that.